Discovery and Strategy
The first step can be the hardest – you know that you want a mobile app, but the broader question should be this: How can I best connect with my mobile-enabled target audience?
We’ll work with you to best answer that question by collaborating with you and your team. We’ll seek to understand what you are trying to accomplish and why. We’ll layout the pros and cons of developing for one platform only or to develop a cross-platform app. We’ll then develop some broad concepts and work outlines to ensure a successful mobile app development process.
Ideation and Design
Of course you’re going to want an app that looks great, but mobile design is much more than just the aesthetics. How your app will actually work and function is a key to its success. Things like swipe areas and button sizes enter into the equation, as does the responsiveness of the app to the user’s input. All must be aligned and in sync to give your users an intuitive and immersive experience.
We will be working closely with your technical and operations representatives to ensure that the mobile app can communicate and share data as needed with your organization’s systems. Meanwhile, our graphic designers will collaborate with your marketing and branding resources to ensure that the look of the app meshes with your brand and design goals. The deliverable will be a Design Framework Document which will show anticipated visual components, input areas and a detailed description of how the application will function across targeted devices.
Working from the Design Framework Document, Mobile Apps Company’s Digital Craftsmen will leverage agile development best practices to create your app, conduct iterative testing and to update you on a regular basis. Our developers have expertise with the following technologies and will apply them as needed to your application’s development:
Cross Platform Development skills with exceptional expertise with Android, iOS and HTML5
Location Services – Leveraging GPS, Geo-Fencing and Geotargeting as needed
Social Media Integration – Twitter, Facebook, LinkedIn and Google+
Search – Search locally or in the cloud
Motion Controls – Applying orientation, swipe and device movement responses
Beta Testing and Deployment
As we complete the initial build of your application, we will provide access to a cross section of users to test builds of the app. We gather feedback, and then address bugs, usability concerns and performance issues. We then create a more refined version of the app and repeat the process until we reach a satisfactory result outlined in the Design Framework Document. When the app is ready to be deployed, our team will work with you to complete the processed required in order to get your app approved by Google and/or Apple. Then we finalize the required pieces needed so that it can be made available in Google Play or the iTunes Store.
Measurement and Refinement
If desired, the Mobile Apps Company team can continue working with you to monitor feedback from users as shown in app reviews as posted in iTunes or Google Play, as well as across social media. We can also measure how the app is being used via analytic tools. Then, as warranted and desired, we can provide updates, patches and revisions to the app to keep users engaged and to increase adoption rates and usage.